Creative Product Promotion - Free Essay Example

Sample details Pages: 5 Words: 1541 Downloads: 10 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? creative product promotion P5: Campaign is the powerful marketing tool in any organisation. It rise the brand awareness toward the globe and so as the profit to the business. In order to create an effective campaign strategy, the marketing team need to know the key element of the successful campaign. H-world mobile group is the Chinese company which is dealing in manufacturing electronic such as mobile, television, laptops and etcetera. In this task, I will design a promotional campaign for the H-world mobile. Creating a successful campaign, there should be enough researches and surveys which assists to know the target audience, the launching period and the perfect time to advertise in the Medias. Product: h-world mobile is the android smart phone touchscreen. It is about 5 inch and very thin whereby a person may carry it even in pocket. The memory storage is of about 64 giga-bites. So far, there are phones are available in four colours which are black , white, pink and blue dark where both male and female may choose the colour they want. The target market of this phone is high quality people because the phone has important feature which is new in the market. Demographically, the target users is from 18- 45 years people. The unique selling point of H-world mobile is having an emergency button on bottom right side which function when emergency happens. The button is connected to the insider system and so when go over it, the place location may be seen in the emergency stations like police and fire emergency services. This influence many people eager in purchasing the phone. And this is differ this phone and the competitors. The main competitors of H-world mobile are Apple and Samsung. Packaging is important in business, the packaging of the H-world mobile is in the box, blue for men and red is for women. The boxes is designed with silver letters and the shining silver logo. Figure 1: present the H-world mobile phone (d iagram from wisegeweek,n.d). Price: the value of the product is very high in the market as they are just introduced. The price will be 345 rial Omani which is affordable to middle and high income earners. The discount is there of 5 rials. For the frequent customers or the customers who buy more than five phone, the will be a customer relationship programme whereby the customer may get the benefits when he/she redeem certain amount of point. The pricing strategy which the business used is skimming method. This tend to be high initially, but when competitor produce similar product, immediately the goes down. Skimming price strategy influence many people to purchase the product because majority believe that the higher the price, the best the product is. Apart from that, establishing the skimming method helps the organisation to recover all the costs that they have spent in doing surveys and researches. Many competitors launch their phones with penetration prices since they have no s uch huge unique features that influence the customers to move from one brand to another. Place: H-world mobile is available in many stores. It is distributed in more than twelve countries like China, Japan, Denpasar- Bali, Oman, United Kingdom, United Arab Emirates, South Africa, Tanzania and etcetera. Example of the phone stores that the company distributes here in Oman are include the Jumbo Group which is located in City Centre Seeb and Zahra Phones which is located in Lulu Hypermarket Mabeilah, the shop is on the right side of the entry door. Not only that, but also the H-world Group have the retailers and wholesalers from Dubai, therefore I have a fixed and reasonable price for them. Usually they get discount of about 10% of the total price. Promotion: this is the core of the business, as logo of the brand is eagle with wide wings this shows how power the brand is. In reaching the organisation aim, there must be several types of promotion which advertise the products, H-mo bile is advertised in both above the line and below the line Medias. The above the line adverts are include in the football pitch when the international match is played, the adverts is placed there for several times. This phone is advertised the television, social medias like Facebook and Instagram since the targeted people are the most users of social media. Printed brochures and leaflets is distributed in colleges, offices and in the telecommunication companies like Ooredoo and Oman Tel. Moreover, personal selling, there some marketers tend to go to the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s places to influence them to purchase the phone due to its significances. The best time to promote in the television is in the afternoon or night because many people is in the house at that time. Figure 2: present one of the bill-boards that is located in city centre Campaign objectives: Promote environmental sustainability in the industry. Keeping the environment safe create awareness of the community toward the brand which may increase the purchasing power in the market. Consumer involvement, this motivate the customer to have the knowledge on certain product which may influence him/her to purchase the items. Budget: a business set about 2000 Rial Omani for the promotion campaign. To conclude, that is the design of promotional campaign of H-Mobiles to meets the needs of campaign. This is the important marketing strategy in any business entity. M3: Campaign tend to be effective and succeed after doing several researches and development to determine the target audience of certain product. Promotional campaign assists the organisation to fulfil their objectives. A marketing team of the company need to set effective tactics of presenting campaign. They should aware of the timings, how to reach the target group and segmenting their customers expertly. Target market: after doing secondary and primary researches where it helps the business to identify the a ctual target audience. We feedback were found where it shows, the target market of the H-word mobile is high and middle quality people who earn not less than 500 rial Oman as his/her monthly salary. Not only them but also students in the high school and those in colleges and universities. Demographically, the phone is suitable for 18-45 years old people. This is because they are the one who often visit the social Medias and internet browser is one of the important feature that is available on the phone. They always look for the speedy internet because many tasks can operated in mobile where there is strong internet network. Nevertheless, occupations is the important element that campaigner need to consider because it may help the businessman in conducting his/her job wherever he/she goes since there is availability of effective network coverage from service provider. Learning the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest is very important since it bring the closeness and builds trust tow ards the brand. Selection of media: choosing the right media is very important when producing a campaign of new product. So far I have chosen three types of media which are social media, television and international newspaper because it reach large number of people. I have used these types because majority is using social networks, so I create a page there where they can see the new items when releases. The example of the social network is face book ass known below Figure 3: it shows how the organisation campaign its product in social media of Facebook. Furthermore, I have use to place the advertisements in the newspapers because some studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s is using public transport, and therefore they read the newspaper from their way college to home this may help in getting more customers. Timing: the launching month after summer because, every one eager to buy new staff when he/she come back from summer holidays, they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to return with the same phone, and most of the young stars do not like to stay with the same phone for long period of time. September was the best month because immediately when h-world introduced the sales were of 68% and accumulated high market share that time. Testing: Alive testing influence many people to purchase a new product in the existing market. This is the best way of enhance the customers. Observing the features makes people to buy the phone. This helps the business in gaining more customers. Budget: the total budget of the campaign project is 2000 Rial Omani, 500 R.O for airtime in the television, this helps the advertisement to be seen by majority from aged 30t 45. I have try the level best to spend money according to the required budget, in newspaper three adverts are of three types which are at the front page ,in side page and the back page. Since the product is new is more suitable to place it in the cover page, so I bought only half of cover page in the newspaper of Times of Oman by 250 R.O. All in all, those are the tactic that I have use in preparing the rational for the promotional campaign for h-world mobile. Research and development plays big role in identifying the appropriate target market, the effective media and etcetera for the purpose of make the promotional to succeed. References: Wisegeek.(n.d).what is a mobile phone. Retrieved on June 10, 2015 from https://www.wisegeek.com/what-is-a-mobile-phone.htm Don’t waste time! Our writers will create an original "Creative Product Promotion" essay for you Create order

The Secret River By Kate Grenville - 1231 Words

The Secret River is written by Kate Grenville, an internationally well-known author. It’s also her most influential magnum opus. Kate Grenville said, her mother’s grandfather was a poor man from London and sentenced to be sent to Australia because of stealing timbers in the early nineteenth century. After arriving to Sidney, he thought presumingly that he finally had his own land. The thing makes Grenville curious is that the land was supposed to belong to aboriginal people but how her grandfather could make a living on this land. It’s important for her to know about if her grandfather dealt with this problem by gun or even gave the exchange to aboriginal people. Therefore, she did a lot of historical researches and wrote novel The Secret River eventually. This is a story about family and Australia. It’s also a story about more than a family that narrates a complicated relationship between Australia’s aboriginal people and white colonists. It happened in the early nineteenth century in England and Australia. William Thornhill, the hero came from a family of little money and suffered from hunger and cold since childhood. Afterwards, Thornhill was apprenticed to Sal’s father and became a capable boatman on the river of Thames, also got married with Sal. However, after Sal’s parents died one after the other, their living got more and more poverty-stricken so that Thornhill had to make a living by stealing. Once during the action, they were being found and his brother wasShow MoreRelatedThe Secret River By Kate Grenville1267 Words   |  6 PagesAttaining an honest and genuine level of self-awareness and knowledge in any walk of life is not a feat easily achieved. In Kate Grenville’s novel The Secret Riv er we see William Thornhill endeavouring to come to grips with his environment and social standing. Subsequently in F Scott Fitzgerald’s The Great Gatsby, Fitzgerald’s titular hero’s internal struggle with persona and ambition; prevent him from realizing such a victory. William Thornhill’s world begins in a Dickensian London, and is thenRead MoreMysteries of Austrailia in The Secret River by Kate Grenville604 Words   |  2 PagesWhat secrets of history dwell rooted in the emotional depths of the muddled Australian river? Kate Grenville, an Australian author delves into the conflicts, encounters and relations between the Indigenous Australians and the European settlers within her novel ‘The Secret River’. The Secret River is part of a trilogy, published in 2005 and is a piece of historical fiction set upon the colonisation of Australia. Grenville uncovers a perspective on the bloody and fierce events that have been lost toRead MoreThe Secret River By Kate Grenville And William Shakespeare1467 Words   |  6 PagesHow has the Kate Grenville and William Shakespeare used compositional features to express both similar and different ideas of difference and power? The Secret River, set in England and Australia, was written by Kate Grenville in 2006. William Shakespeare’s play Othello was written in 1603 and set in Venice. Kate Grenville and William Shakespeare used compositional features to express both similar and different ideas of difference and power. They have cohesive ideas of power such as the use of structureRead MoreEssay on The Secret River1141 Words   |  5 PagesThe Secret River Essay Characters in the text The Secret River by Kate Grenville represent a variation of attitudes and views towards the colonisation of Australia and the Aboriginal Australians. 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You must make specific reference to â€Å"The Secret River.† One of Australia’s finest writers Kate Grenville wrote The Secret River which challenges traditional gender roles of women in the early nineteenth century London and Australia.Read MoreCritical Analysis Of The Secret River1703 Words   |  7 Pagesevaluate how (language features) and why (contexts) different interpretations are represented in the study text and how those has enhanced your interpretations of the text. The Secret River (2013) a play adapted by Andrew Bovell from the book of the same title by Kate Granville, is set in colonial Australia along the Hawkesbury River. It focuses on the Thornhill Family, an English family recently transported to Australia and the Dhurag people, an Aboriginal family already living on the land. 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The question is howeverRead MoreThe Secret River Essay1157 Words   |  5 PagesThe Secret River In ‘The Secret River’ by Kate Grenville. Kate explores the tale of the founding of Australia from the view of a poor waterman William Thornhill. From a very poor background, growing up in the South End of London, Thornhill lived through the death of his parents then with the responsibility to care for the other five siblings, he undertook various jobs. Thornhill was lucky enough to get an apprenticeship by Mr.Middleton. Soon enough business went bad as Mr.Middleton’s wife became

The Work Of Suzanne M. Mcdowell - 1153 Words

A teacher who keeps on teaching is a gift that keeps on giving. Retired high school teacher Suzanne M. McDowell was selfless by nature as most educators are. Even after leaving her desk job as an economics and business teacher, she continued to enlighten minds and uplift souls. Bold, beautiful, and beloved Suzan taught more than how to be successful in business but also successful in life. The lessons she taught whether of love or taxes, generosity or inflation, stay with those privileged enough to have met her. At age thirteen, I became one of those lucky souls. Suzanne and her husband Jerry were downgrading from their large two story house to a modest duplex. Restrained by failing hips and an oxygen tank, a single story home was safer†¦show more content†¦We spent the time shopping, packing, and talking. She told me stories of her old school: cantankerous students who got a particularly rewarding attitude check; times her students were able to cajole her out of homework as signments; and instances where they would some to her for advice and guidance. Listening to her reminisce, I was touched by her affection for her students. She had a monstrous bin full of cards, photos, albums, yearbooks, and newspaper clippings all from previous students. Suzanne still remember them all like it was just yesterday that they entered her classroom. By the end of the day, it felt like we had known eachother for years. When the tasks we had set out to accomplish for that day were done, she drove me home. As I was opening the door, she handed me a twenty dollar bill. â€Å"Thank you, but this is way too much. It was only a few hours of work, and you don’t even need to pay me! I enjoyed it,† I said shaking my head and handing her the money back. Suzanne pursed her lips and refused to take it back. â€Å"Oh honey, it was a pleasure. I insist,† she replied, but after I caviled at her a little more she said, â€Å"Dear, I have had cancer three times, a bone marrow transplant, and two husbands. I value people much more than money. Take the darn cash and don’t make me pull the ‘cancer card’ again.† She ended with a smile which made us both bust up in giggle. I bid her farewell and pocketed the money making sure to

Comparison Between Menkaure and His Wife, and Nike from...

Naturalism in art refers to the depiction of realistic objects in a natural setting. The Realism movements of the 19th century advocated naturalism in reaction to the stylized and idealized depictions of subjects in Romanticism, but many painters have adopted a similar approach over the centuries. One example of Naturalism is the artwork of American artist William Bliss Baker, whose landscape paintings are considered some of the best examples of the naturalist movement. Idealism is the attitude that places special value on ideas and ideals as products of the mind, in comparison with the world as perceived through the senses. In art idealism is the tendency to represent things as aesthetic sensibility would have them rather than as they†¦show more content†¦By an unknown artist, the sculpture is thought to date from the period 220 BC - 190 BC (though some scholars date it as early as 250 BC or as late as 180 BC). Her drapery serves to dramatically emphasize both her dynamic f orward movement against the wind and her full, robust form-her powerful thighs and the active, contracted muscles of her torso. The drapery clings with thin, long, and uneven ripples to her breasts, abdomen, right leg, and left thigh, its near transparency revealing these parts of the body almost as if they were nude. Excess fabric forms heavy yet dynamically irregular shapes and bunches. A long, uneven arc of cloth between her legs accentuates their motion and implies the counter-force of the wind against her body. The sculptor draws attention to this downward arc with a swath of drapery that flies forward from the left hip and collides in a V-shape with the longer swath at the Nike’s pelvis. At the same time, in the back of the statue fabric soars out behind the figure in rigid crests. The effect of this drapery is choppy and uneven, the wind whipping the cloth as it does sea below into irregular peaks and troughs. A partial inscription on the base of the statue includes th e word Rhodhios (Rhodes), indicating that the statue was commissioned to celebrate a naval

Part Five Chapter X Free Essays

X Gavin was wearing sunglasses against the glare of the morning sun, but that was no disguise: Samantha Mollison was sure to recognize his car. When he caught sight of her, striding along the pavement alone with her hands in her pockets and her head down, Gavin made a sharp left turn, and instead of continuing along the road to Mary’s, crossed the old stone bridge, and parked up a side lane on the other side of the river. He did not want Samantha to see him parking outside Mary’s house. We will write a custom essay sample on Part Five Chapter X or any similar topic only for you Order Now It did not matter on work days, when he wore a suit and carried a briefcase; it had not mattered before he had admitted to himself what he felt about Mary, but it mattered now. In any case, the morning was glorious and a walk bought him time. Still keeping my options open, he thought, as he crossed the bridge on foot. There was a small boy sitting by himself on a bench, eating sweets, below him. I don’t have to say anything †¦ I’ll play it by ear †¦ But his palms were wet. The thought of Gaia telling the Fairbrother twins that he was in love with their mother had haunted him all through a restless night. Mary seemed pleased to see him. ‘Where’s your car?’ she asked, peering over his shoulder. ‘Parked it down by the river,’ he said. ‘Lovely morning. I fancied a walk, and then it occurred to me that I could mow the lawn if you – ‘ ‘Oh, Graham did it for me,’ she said, ‘but that’s so sweet of you. Come in and have a coffee.’ She chatted as she moved around the kitchen. She was wearing old cut-off jeans and a T-shirt; they showed how thin she was, but her hair was shiny again, the way he usually thought of it. He could see the twin girls, lying out on the freshly mown lawn on a blanket, both with headphones in, listening to their iPods. ‘How are you?’ Mary asked, sitting down beside him. He could not think why she sounded so concerned; then he remembered that he had found time to tell her, yesterday, during his brief visit, that he and Kay had split up. ‘I’m OK,’ he said. ‘Probably for the best.’ She smiled and patted his arm. ‘I heard last night,’ he said, his mouth a little dry, ‘that you might be moving.’ ‘News travels fast in Pagford,’ she said. ‘It’s just an idea. Theresa wants me to move back to Liverpool.’ ‘And how do the kids feel about that?’ ‘Well, I’d wait for the girls and Fergus to do their exams in June. Declan’s not so much of a problem. I mean, none of us wants to leave †¦Ã¢â‚¬â„¢ She melted into tears in front of him, but he was so happy that he reached out to touch her delicate wrist. ‘Of course you don’t †¦Ã¢â‚¬â„¢ ‘†¦ Barry’s grave.’ ‘Ah,’ said Gavin, his happiness snuffed out like a candle. Mary wiped her streaming eyes on the back of her hand. Gavin found her a little morbid. His family cremated their dead. Barry’s burial had only been the second he had ever attended, and he had hated everything about it. Gavin saw a grave purely as a marker for the place where a corpse was decomposing; a nasty thought, yet people took it into their heads to visit and bring flowers, as though it might yet recover. She had got up to get tissues. Outside on the lawn, the twins had switched to sharing a set of headphones, their heads bobbing up and down in time to the same song. ‘So Miles got Barry’s seat,’ she said. ‘I could hear the celebrations all the way up here last night.’ ‘Well, it was Howard’s †¦ yeah, that’s right,’ said Gavin. ‘And Pagford’s nearly rid of the Fields,’ she said. ‘Yeah, looks like it.’ ‘And now Miles is on the council, it’ll be easier to close Bellchapel,’ she said. Gavin always had to remind himself what Bellchapel was; he had no interest in these issues at all. ‘Yeah, I suppose so.’ ‘So everything Barry wanted is finished,’ she said. Her tears had dried up, and the patches of high angry colour had returned to her cheeks. ‘I know,’ he said. ‘It’s really sad.’ ‘I don’t know,’ she said, still flushed and angry. ‘Why should Pagford pick up the bills for the Fields? Barry only ever saw one side of it. He thought everyone in the Fields was like him. He thought Krystal Weedon was like him, but she wasn’t. It never occurred to him that people in the Fields might be happy where they are.’ ‘Yeah,’ said Gavin, overjoyed that she disagreed with Barry, and feeling as if the shadow of his grave had lifted from between them, ‘I know what you mean. From all I’ve heard about Krystal Weedon – ‘ ‘She got more of his time and his attention than his own daughters,’ said Mary. ‘And she never even gave a penny for his wreath. The girls told me. The whole rowing team chipped in, except Krystal. And she didn’t come to his funeral, even, after all he’d done for her.’ ‘Yeah, well, that shows – ‘ ‘I’m sorry, but I can’t stop thinking about it all,’ she said frenetically. ‘I can’t stop thinking that he’d still want me to worry about bloody Krystal Weedon. I can’t get past it. All the last day of his life, and he had a headache and he didn’t do anything about it, writing that bloody article!’ ‘I know,’ said Gavin. ‘I know. I think,’ he said, with a sense of putting his foot tentatively on an old rope bridge, ‘it’s a bloke thing. Miles is the same. Samantha didn’t want him to stand for the council, but he went ahead anyway. You know, some men really like a bit of power – ‘ ‘Barry wasn’t in it for power,’ said Mary, and Gavin hastily retreated. ‘No, no, Barry wasn’t. He was in it for – ‘ ‘He couldn’t help himself,’ she said. ‘He thought everyone was like him, that if you gave them a hand they’d start bettering themselves.’ ‘Yeah,’ said Gavin, ‘but the point is, there are other people who could use a hand – people at home †¦Ã¢â‚¬â„¢ ‘Well, exactly!’ said Mary, dissolving yet again into tears. ‘Mary,’ said Gavin, leaving his chair, moving to her side (on the rope bridge now, with a sense of mingled panic and anticipation), ‘look †¦ it’s really early †¦ I mean, it’s far too soon †¦ but you’ll meet someone else.’ ‘At forty,’ sobbed Mary, ‘with four children †¦Ã¢â‚¬â„¢ ‘Plenty of men,’ he began, but that was no good; he would rather she did not think she had too many options. ‘The right man,’ he corrected himself, ‘won’t care that you’ve got kids. Anyway, they’re such nice kids †¦ anyone would be glad to take them on.’ ‘Oh, Gavin, you’re so sweet,’ she said, dabbing her eyes again. He put his arm around her, and she did not shrug it off. They stood without speaking while she blew her nose, and then he felt her tense to move away, and he said, ‘Mary †¦Ã¢â‚¬â„¢ ‘What?’ ‘I’ve got to – Mary, I think I’m in love with you.’ He knew for a few seconds the glorious pride of the skydiver who pushes off firm floor into limitless space. Then she pulled away. ‘Gavin. I – ‘ ‘I’m sorry,’ he said, observing with alarm her repulsed expression. ‘I wanted you to hear it from me. I told Kay that’s why I wanted to split up, and I was scared you’d hear it from someone else. I wouldn’t have said anything for months. Years,’ he added, trying to bring back her smile and the mood in which she found him sweet. But Mary was shaking her head, arms folded over her thin chest. ‘Gavin, I never, ever – ‘ ‘Forget I said anything,’ he said foolishly. ‘Let’s just forget it.’ ‘I thought you understood,’ she said. He gathered that he should have known that she was encased in the invisible armour of grief, and that it ought to have protected her. ‘I do understand,’ he lied. ‘I wouldn’t have told you, only – ‘ ‘Barry always said you fancied me,’ said Mary. ‘I didn’t,’ he said frantically. ‘Gavin, I think you’re such a nice man,’ she said breathlessly. ‘But I don’t – I mean, even if – ‘ ‘No,’ he said loudly, trying to drown her out. ‘I understand. Listen, I’m going to go.’ ‘There’s no need †¦Ã¢â‚¬â„¢ But he almost hated her now. He had heard what she was trying to say: even if I weren’t grieving for my husband, I wouldn’t want you. His visit had been so brief that when Mary, slightly shaky, poured away his coffee it was still hot. How to cite Part Five Chapter X, Essay examples

Part Five Chapter X Free Essays

X Gavin was wearing sunglasses against the glare of the morning sun, but that was no disguise: Samantha Mollison was sure to recognize his car. When he caught sight of her, striding along the pavement alone with her hands in her pockets and her head down, Gavin made a sharp left turn, and instead of continuing along the road to Mary’s, crossed the old stone bridge, and parked up a side lane on the other side of the river. He did not want Samantha to see him parking outside Mary’s house. We will write a custom essay sample on Part Five Chapter X or any similar topic only for you Order Now It did not matter on work days, when he wore a suit and carried a briefcase; it had not mattered before he had admitted to himself what he felt about Mary, but it mattered now. In any case, the morning was glorious and a walk bought him time. Still keeping my options open, he thought, as he crossed the bridge on foot. There was a small boy sitting by himself on a bench, eating sweets, below him. I don’t have to say anything †¦ I’ll play it by ear †¦ But his palms were wet. The thought of Gaia telling the Fairbrother twins that he was in love with their mother had haunted him all through a restless night. Mary seemed pleased to see him. ‘Where’s your car?’ she asked, peering over his shoulder. ‘Parked it down by the river,’ he said. ‘Lovely morning. I fancied a walk, and then it occurred to me that I could mow the lawn if you – ‘ ‘Oh, Graham did it for me,’ she said, ‘but that’s so sweet of you. Come in and have a coffee.’ She chatted as she moved around the kitchen. She was wearing old cut-off jeans and a T-shirt; they showed how thin she was, but her hair was shiny again, the way he usually thought of it. He could see the twin girls, lying out on the freshly mown lawn on a blanket, both with headphones in, listening to their iPods. ‘How are you?’ Mary asked, sitting down beside him. He could not think why she sounded so concerned; then he remembered that he had found time to tell her, yesterday, during his brief visit, that he and Kay had split up. ‘I’m OK,’ he said. ‘Probably for the best.’ She smiled and patted his arm. ‘I heard last night,’ he said, his mouth a little dry, ‘that you might be moving.’ ‘News travels fast in Pagford,’ she said. ‘It’s just an idea. Theresa wants me to move back to Liverpool.’ ‘And how do the kids feel about that?’ ‘Well, I’d wait for the girls and Fergus to do their exams in June. Declan’s not so much of a problem. I mean, none of us wants to leave †¦Ã¢â‚¬â„¢ She melted into tears in front of him, but he was so happy that he reached out to touch her delicate wrist. ‘Of course you don’t †¦Ã¢â‚¬â„¢ ‘†¦ Barry’s grave.’ ‘Ah,’ said Gavin, his happiness snuffed out like a candle. Mary wiped her streaming eyes on the back of her hand. Gavin found her a little morbid. His family cremated their dead. Barry’s burial had only been the second he had ever attended, and he had hated everything about it. Gavin saw a grave purely as a marker for the place where a corpse was decomposing; a nasty thought, yet people took it into their heads to visit and bring flowers, as though it might yet recover. She had got up to get tissues. Outside on the lawn, the twins had switched to sharing a set of headphones, their heads bobbing up and down in time to the same song. ‘So Miles got Barry’s seat,’ she said. ‘I could hear the celebrations all the way up here last night.’ ‘Well, it was Howard’s †¦ yeah, that’s right,’ said Gavin. ‘And Pagford’s nearly rid of the Fields,’ she said. ‘Yeah, looks like it.’ ‘And now Miles is on the council, it’ll be easier to close Bellchapel,’ she said. Gavin always had to remind himself what Bellchapel was; he had no interest in these issues at all. ‘Yeah, I suppose so.’ ‘So everything Barry wanted is finished,’ she said. Her tears had dried up, and the patches of high angry colour had returned to her cheeks. ‘I know,’ he said. ‘It’s really sad.’ ‘I don’t know,’ she said, still flushed and angry. ‘Why should Pagford pick up the bills for the Fields? Barry only ever saw one side of it. He thought everyone in the Fields was like him. He thought Krystal Weedon was like him, but she wasn’t. It never occurred to him that people in the Fields might be happy where they are.’ ‘Yeah,’ said Gavin, overjoyed that she disagreed with Barry, and feeling as if the shadow of his grave had lifted from between them, ‘I know what you mean. From all I’ve heard about Krystal Weedon – ‘ ‘She got more of his time and his attention than his own daughters,’ said Mary. ‘And she never even gave a penny for his wreath. The girls told me. The whole rowing team chipped in, except Krystal. And she didn’t come to his funeral, even, after all he’d done for her.’ ‘Yeah, well, that shows – ‘ ‘I’m sorry, but I can’t stop thinking about it all,’ she said frenetically. ‘I can’t stop thinking that he’d still want me to worry about bloody Krystal Weedon. I can’t get past it. All the last day of his life, and he had a headache and he didn’t do anything about it, writing that bloody article!’ ‘I know,’ said Gavin. ‘I know. I think,’ he said, with a sense of putting his foot tentatively on an old rope bridge, ‘it’s a bloke thing. Miles is the same. Samantha didn’t want him to stand for the council, but he went ahead anyway. You know, some men really like a bit of power – ‘ ‘Barry wasn’t in it for power,’ said Mary, and Gavin hastily retreated. ‘No, no, Barry wasn’t. He was in it for – ‘ ‘He couldn’t help himself,’ she said. ‘He thought everyone was like him, that if you gave them a hand they’d start bettering themselves.’ ‘Yeah,’ said Gavin, ‘but the point is, there are other people who could use a hand – people at home †¦Ã¢â‚¬â„¢ ‘Well, exactly!’ said Mary, dissolving yet again into tears. ‘Mary,’ said Gavin, leaving his chair, moving to her side (on the rope bridge now, with a sense of mingled panic and anticipation), ‘look †¦ it’s really early †¦ I mean, it’s far too soon †¦ but you’ll meet someone else.’ ‘At forty,’ sobbed Mary, ‘with four children †¦Ã¢â‚¬â„¢ ‘Plenty of men,’ he began, but that was no good; he would rather she did not think she had too many options. ‘The right man,’ he corrected himself, ‘won’t care that you’ve got kids. Anyway, they’re such nice kids †¦ anyone would be glad to take them on.’ ‘Oh, Gavin, you’re so sweet,’ she said, dabbing her eyes again. He put his arm around her, and she did not shrug it off. They stood without speaking while she blew her nose, and then he felt her tense to move away, and he said, ‘Mary †¦Ã¢â‚¬â„¢ ‘What?’ ‘I’ve got to – Mary, I think I’m in love with you.’ He knew for a few seconds the glorious pride of the skydiver who pushes off firm floor into limitless space. Then she pulled away. ‘Gavin. I – ‘ ‘I’m sorry,’ he said, observing with alarm her repulsed expression. ‘I wanted you to hear it from me. I told Kay that’s why I wanted to split up, and I was scared you’d hear it from someone else. I wouldn’t have said anything for months. Years,’ he added, trying to bring back her smile and the mood in which she found him sweet. But Mary was shaking her head, arms folded over her thin chest. ‘Gavin, I never, ever – ‘ ‘Forget I said anything,’ he said foolishly. ‘Let’s just forget it.’ ‘I thought you understood,’ she said. He gathered that he should have known that she was encased in the invisible armour of grief, and that it ought to have protected her. ‘I do understand,’ he lied. ‘I wouldn’t have told you, only – ‘ ‘Barry always said you fancied me,’ said Mary. ‘I didn’t,’ he said frantically. ‘Gavin, I think you’re such a nice man,’ she said breathlessly. ‘But I don’t – I mean, even if – ‘ ‘No,’ he said loudly, trying to drown her out. ‘I understand. Listen, I’m going to go.’ ‘There’s no need †¦Ã¢â‚¬â„¢ But he almost hated her now. He had heard what she was trying to say: even if I weren’t grieving for my husband, I wouldn’t want you. His visit had been so brief that when Mary, slightly shaky, poured away his coffee it was still hot. How to cite Part Five Chapter X, Essay examples

Cultural competence Essay Example For Students

Cultural competence Essay In other words, the way in which culture has been gained, continues in the manner of using it so a work of art would only have meaning and hold interest for someone who possesses the cultural competence or as Bourdieu suggests, the code, into which it is encoded. (Bourdieu, 1984, p. 2) He the goes on to explore the significance of taste for social reproduction and asserts that taste is not an unexplainable subjective experience. According to Bourdieu, tastes can be explained as distinctions or markers of social class. He connects cultural artefacts with culture as everyday living. For example, whilst applying a materialist approach, Bourdieu is able to connect an individuals taste in opera or art to his taste in food. He compares the form and aesthetics of food and art to connect an individuals taste with both. He refers to the pure gaze. For many who are driven by the need for things rather than the luxury the importance of particular foods is that they offer quantity, are economical and offer immediate satisfaction of the senses. If we then apply this to a work of art they would want to look at something which clearly shows a picture of what it is rather than abstract modern art. This is where their cultural competence would be introduced. As a Marxist theorist, Bourdieu suggests that taste is socially patterned and assists social reproduction. In other words, it is not just about the individual but operates in ways to serve the interests of powerful groups in society and that antagonist groups, with differing ideas of culture are engaged in a constant struggle to gain social importance. Bourdieu is extremely deterministic in that he firmly believes that an individuals childhood cultural experiences ultimately determine their adult cultural lives. Finally, cultural competence or capital accrues to those who have the taste to legitimate culture. Some have suggested that Bourdieus argument is similar to that of Leavis. However, it could be argued that Bourdieu, unlike Leavis, has endeavoured to be more analytical about legitimate cultural capital/competence. He has distanced himself from making value judgements. Lury reasons that Bourdieu would see Leavis as part of what he called a (middle) class fraction. However, both Leavis and Bourdieu do use education as a focus of their arguments. The former emphasises the importance of education in enabling individuals to appreciate culture whereas the latter points out that education itself utterly assumes a certain level of cultural competence and understanding. If a person does not have this then they are left feeling inadequate and lacking in ability. Therefore both would agree that education does perform a social function of social stratification. The debate roars on regarding who shapes what is legitimate culture. In recent years, critics have questioned and even rejected the notion of cultural competence. The likes of Fiske, Ang and Geraghty have argued that audiences within modern societies are now able to make informed readings (resistant reading) of cultural texts. Many, such as Steinberg and Kincheloe have suggested that we incorporate cultural pedagogy into the curriculum in schools in order for members of society to learn to incorporate the relevant cultural competence into their consumptive practices. If we once again consider the arguments of Leavis and Bourdieu then cultural competence will remain dependent on ones education and social background. Yet, with the advent of digital technologies such as the internet, offering accessible online learning in its many forms the children and audiences of the future will have the potential to be less passive and therefore more able to construct their own meanings in the process of their cultural consumption. This shift offers them the power to control their own levels of cultural competence and it could therefore be argued that this could then be seen to invalidate the arguments of both Leavis and Bourdieu. .ue716a8d4d936f4cb40b8530ace01bf12 , .ue716a8d4d936f4cb40b8530ace01bf12 .postImageUrl , .ue716a8d4d936f4cb40b8530ace01bf12 .centered-text-area { min-height: 80px; position: relative; } .ue716a8d4d936f4cb40b8530ace01bf12 , .ue716a8d4d936f4cb40b8530ace01bf12:hover , .ue716a8d4d936f4cb40b8530ace01bf12:visited , .ue716a8d4d936f4cb40b8530ace01bf12:active { border:0!important; } .ue716a8d4d936f4cb40b8530ace01bf12 .clearfix:after { content: ""; display: table; clear: both; } .ue716a8d4d936f4cb40b8530ace01bf12 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue716a8d4d936f4cb40b8530ace01bf12:active , .ue716a8d4d936f4cb40b8530ace01bf12:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue716a8d4d936f4cb40b8530ace01bf12 .centered-text-area { width: 100%; position: relative ; } .ue716a8d4d936f4cb40b8530ace01bf12 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue716a8d4d936f4cb40b8530ace01bf12 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue716a8d4d936f4cb40b8530ace01bf12 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue716a8d4d936f4cb40b8530ace01bf12:hover .ctaButton { background-color: #34495E!important; } .ue716a8d4d936f4cb40b8530ace01bf12 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue716a8d4d936f4cb40b8530ace01bf12 .ue716a8d4d936f4cb40b8530ace01bf12-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue716a8d4d936f4cb40b8530ace01bf12:after { content: ""; display: block; clear: both; } READ: Multicultural Educaiton- Piecing Together the Puzz EssayWorks referred to (in addition to the course readings) Lury, Celia (1996) Consumer Culture, Polity Press/Blackwell, Cambridge and Oxford.